A reality show that aims to offer an entrepreneurial journey to micro-entrepreneurs willing to make changes to build up their sales potential.

The host is Sheron Menezzes and, alongside her, are three important judges: chef Guga Rocha, businesswoman and founder of Inventivos, Monique Evelle and advertising executive from the Rebu studio, Fernando Andreazi.

In this 1st season, the show will focus on artisanal culinary products. In each episode, four entrepreneurs put their products to the test in terms of flavor, experiences, business and design.

After going through two eliminations, the entrepreneurs will go through a circuit of activities to show all the possibilities of their products – from the gastronomic part, the business plan, through visual identity, photos on social networks, engagement and, of course, always with many tips on how to be an entrepreneur in Brazil.

Throughout each episode, the participants will have the opportunity to transform their products into stunning brands and achieve greater sales potential.

But, in each episode, only one of them comes out the winner and takes home 25 thousand reais in cash, in addition to a Self-Made Brazil course and a 6-month mentorship with a startup that will place the products on an entrepreneurs’ platform and can even take them to the largest Food and Beverage fair in Latin America.